Young’s Fine Wine
Young’s Fine Wine is a boutique importer, distributor and retailer of fine wines, champagnes and artisanal liquors. They specialize in supplying premium products to clients throughout the Bahamas. Their portfolio of products includes a handpicked selection of exceptional wines from Italy, France, and America, champagne, and artisanal liquors from the top producers around the globe.
Young’s was first a distribution company and in 2012 expanded into the retail market with the opening of their boutique store.
Our taste of it
With Young’s rapid growth and expansion, we saw their need for assistance and quickly developed several marketing initiatives. After discussing Young’s challenges and goals in detail, we determined they could expand their brand presence in a specific market segment. We then promoted the growth of this segment through email marketing, personal contact, promotional events, and unique concept development.
We worked with Young’s to develop the first wine and champagne club membership on island, consistent with their fun, modern image. The program was successful in further positioning Young’s as an industry leader and attracting new customers with an authentic concept.
We also worked with Young’s on their overall marketing strategy and worked with local media houses to determine the right placement for their market. Then we developed the materials necessary to reach their audience through targeted email campaigns and radio ads.
Copywriting & Content
Targeted Email Marketing
Radio Copy & Production
Improved local awareness | Increase in sales | Increased brand presence
“Here at Young’s Fine Wine we have been thrilled to work with Saffire Marketing. Melissa has helped us build relationships and move our brand in the direction we want it, and in a constructive, creative way. She is attentive, considerate, innovative, and accommodating. We are excited about working with her continuously in the future and growing as a company with her.”
William Young – Owner, Young’s Fine Wine Ltd.