Project Summary

Staycation South Florida

Staycation South Florida is a new business venture that Saffire Marketing’s Director embarked on after recognizing a need in the market for Florida residents to search for the best deals for local vacations in one place. The website, is the first online booking engine for Florida residents to search and book luxury hotels in South Florida at the lowest available resident rates with negotiated special perks.

First, we established Staycation’s brand identity with a logo mirroring the feel good vibe of the business with a relaxed cursive typography and then added twists with the type art in the name with bold and lively colour tones. The major play is on the slanted edges that put a spin on the tagline, much like Staycation puts a spin on the regular holiday.

Next, we determined their brand language and created social media pages, visuals and marketing strategy consistent with their identity and appealing to their local professional target market. Then, we created copy for the website and worked closely with the developers to launch a beautiful, modern site.

Our work


Copywriting & Content

Branding & Design

Marketing Strategy

Web Design & Development


Compelling brand identity | Brand awareness among the local travel market | Increased social media following | Generated website traffic and bookings

Client’s thoughts

“Melissa and I worked together to build Staycation South Florida from an idea to a fully functional online booking engine. Melissa and her team did an incredible job at determining a compelling brand identity, design materials and copy that truly reflected the fun, engaging and vibrant nature of the business.”

Juan Carlos Alonso – Co-founder, Staycation South Florida

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