Graham Real Estate
Home of luxurious properties and sun-kissed islands, The Bahamas may well be called a real estate heaven. The landscape also fosters a fiercely competitive market dominated by the industry’s heavy-weights.
How can a smaller real estate stand up and stand out in this context?
The golden rules of marketing say: own a voice and magnify your assets. And it’s exactly what we did. We delivered a unique message and strengthened Graham’s positioning. We redesigned the brand using the equities that are consistently recognized as value drivers for the real estate market: custom care and a personal investment in the clients.
We crafted an identity that shows that Graham Real Estate holds the key to finding a residence nothing short of Paradise.
Taking it further
Our long-term commitment with Graham translated into an extensive brand strategy that branched out into traditional and digital marketing. With Saffire consulting, Graham continues to define its market segmentation and design current and future campaigns, as well as targeted design pieces.
Copywriting & Content
Radio Copy & Production
Established brand | Modern, updated image | Consistent brand materials | Strong visual identity
“Melissa’s incredible talent and organizational skills has been exactly what we needed at Graham Real Estate. Marketing is difficult for agents to focus on while doing daily business activities, and Melissa is getting us on track with an amazing new brand image, and marketing plan. Melissa also took the time to really understand who we were as a company so the marketing reflects our values. I fully endorse Saffire Marketing!”
Gregory Graham – Owner, Graham Real Estate